Would you believe that the first pair of jeans was made in 1871? I’m sure they have come along way since then, but why is it still so hard to find the perfect pair? Jeans are the perfect mum wardrobe staple and ideal for kids who are a bit rough on their clothes. But the question of where to buy the best jeans still comes up! Particulalry if you are on the hunt for maternity jeans or a style to flatter your mummy tummy. Here are eight places to visit on your hunt for the perfect pair of jeans.


The standout with Esprit is their range of maternity jeans. They have a variety of different cuts and denim fabrics available in both over the bump or stretchy waist styles. They also have a great and really affordable range of regular jeans as well as the odd denim shirt or dress. Additionally, you can find a few cute kids denim styles if you are shopping for your little people.


I could do all my shopping at Birdsnest – they have such a fabulous range for all body shapes and sizes. But in the denim world, they win because they stock Not Your Daughters Jeans (NYDJ)*. NYDJ are an amazing brand for anyone with a bit of a tummy because they have in built panels to flatten, lift and tuck. They sit a bit higher on the waist so you avoid the muffin top and are super popular. I haven’t worn them myself in the past but any feedback I have heard is really positive.

Another winner at Birdsnest is their Boho Bird range* which includes some gorgeous denim skirts and dresses. Birdsnest show their clothing on model (including plus sizes) and have a wealth of reviews so you can get tips on sizing etc.


The great all rounder when it comes to denim, Jeanswest is always the first stop for me when I am shopping for jeans. They have a core range of jeans as well as a fashion range which changes seasonally. From skinny leg, straight leg, curvy and boyfriend, their styles come in a range of lengths which is ideal if you are a little taller.

The maternity range at Jeanswest is also a standout. All styles have an over the bump band which stays firmly snug. But it’s not only jeans, they also have shorts and dresses in the maternity denim range.

Bohemian Traders*

If boho is more your style, Bohemian Traders have a gorgeous selection of distressed and relaxed jeans, denim shorts and jackets. Bohemian Traders is a firm favourite among fashion bloggers and you will see why when you get lost browsing through their collection of fun and floaty pieces.


If you haven’t heard of Next, it is a UK based fashion label for ladies, men and kids. They offer free and fast shipping to Australia as well as 28 day returns. The range at Next is so huge. You will find close to 200 styles of ladies jeans as well as styles for girls, boys and babies. My daughter has a denim jacket from Next and it is really good quality, easy wear denim.

Cotton On Kids*

I have featured a number of Cotton On Kids denim pieces in my magazine photo shoots and it is for good reason. The styles are funky but most importantly they are easy wear. And when you are dressing kids, that is the number one! They still need to be able to run around and enjoy themselves without the restrictions that some denim styles can bring.

Tumble ‘N Dry

Another brand I have featured consistently in photo shoots is Tumble ‘N Dry. Again because the styles are easy wear but also because they often have unusual denim pieces like coloured and patterned jeans that differentiate them from other brands. Overalls are big at the moment and they have the cutest denim overalls around!


Last but not least is Oishi-M. This Aussie label is quite a standout because of their really unique styles combining denim with other funky fabrics to create really fun pieces. And what Oishi-M do really well is recognise that not all kids are the same shape. To cater for this they have styles for “Chubba Bubbas” and “Skinny Minis”. The Japanese influence in the brand name carries through to the range with quite a Japanese aesthetic, particularly in the fabric used.

So tell me, what are you tips for where to buy the best jeans? Any favourite brands I have missed?

* indicates an affiliate link which means that at no extra cost to you, I may receive a small commission if you purchase something after clicking on the link. I only recommend products I have used or would buy for myself and my family.

Image by Elise Garner, www.lecoco.com.au

Hi there gorgeous mama! Sign up to the Kid Magazine weekly newsletter to receive beauty, style, recipes and parenting tips plus special offers and more!

  • This field is for validation purposes and should be left unchanged.