How were you inspired to start your business, ‘Little Innoscents’?

When I fell pregnant with my first child, I searched for baby products that were chemical free.  I was disappointed to find a limited range of products, which were often difficult to locate, overly expensive, or offered misleading information. I found that there were products out there claiming to be pure, natural and organic.  However after reading the labels closely, although containing some organic ingredients, they also contained combinations of synthetic ingredients and preservatives within their formulations. It was at this point that I decided to develop my own baby care range. I began giving it to family and friends and the feedback I got was amazing, particularly in relation to treating ailments such as eczema, dermatitis, redness, itchiness and other skin complaints often seen in early childhood. My mission then became not only provide to our consumers a product range that is organic, but effective in treating ailments, affordable and environmentally friendly.

What were some of the biggest hurdles you had to overcome to get your business off the ground?

Sticking to a Budget – beginning a small business often means you have a fabulous idea but limited cash flow, so one of the most difficult hurdles has been learning how to spend money to be most cost effective for the business.

Do you have a favourite Little Innoscents product that you use with your own children?

The vapour rub is my most favourite product – its like a little box of magic, whenever the kids begin to get the sniffles a little on the soles of the feet and you can be sure that when they wake up they are completely free of snuffy noses and yucky coughs

Do you have any special beauty advice for babies and children’s skin during the cooler Autumn and Winter months?

Moisturise, moisturise and moisturise more…  it will greatly help reduce and eliminate a lot of eczema that often flares up in the cooler months due to the skin drying out.  Also stay clear from bath washes that often dry out the skin.

What advice would you give to other mums trying to start a business?

If I could offer any tips as a business women I would definitely say that business is a big part of my life but this life must fundamentally include family fun, personal fulfilment and harmony. Sure there are good days and bad days – that’s part of the package, success comes with determination, passion and a willingness to do what is right.

How do you juggle your business along with motherhood?

At times it’s a huge challenge. I adore my children and want to spend as much time as I can with them so I tend to work late at night and fortunately with me I’m very organised and self motivated.

For more information visit Little Innoscents


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