This blog post was written as part of a competition sponsored by ProBlogger, Shoebox Timeline and The Good Guys. All the words are mine and they are 100% from the heart!

Hey you!

It’s almost five years to the day since I came home with the keys to the blog I had just purchased, Kid Magazine. I was full of enthusiasm and excited about the possibilities of where my new venture would take me. But I soon realised that enthusiasm and excitement weren’t enough.

I had absolutely no idea what I was doing. Zero. Nada. Nothing. I was an HR Manager, what did I know about building and running a website?

So I read and I researched and I went to conferences. I purchased eBooks about blogging and made a start. It was far from perfect but it was a start.

About 14 months into my blogging journey, my husband came to me with an idea. Why not start a magazine? Given my zero knowledge of the magazine industry and publishing, I of course said yes. Can you see a theme developing here?

So I embarked on the journey of launching the Kid Magazine digital flip magazine. Once again full of excitement and enthusiasm, which somehow made up for my lack of industry knowledge and experience.

I look at those early couple of years as my education and induction. Learning about the digital world and blogging. Learning about running a business. Learning graphic design. Learning so many skills that I can’t even name which have set me up for where I am today.

And then I had a baby and my whole world changed. I now had this tiny little person to love and care for. I was learning to juggle, physically and metaphorically. But most importantly, I now got it. I understood you, my amazing readers, and the challenges (and joys!) you face every day. That day in December 2013 my world changed in more than one way.

My focus shifted. Not only did I have to be smarter about how I worked, because baby, but I was smarter about how I worked because I knew what you wanted and needed. Bloggers are always told to make their readers the centre of their blog. But I couldn’t do that until I became one of you. Until I held my baby in my arms and knew what it felt like to be filled with so much love that you think you might burst. Until I felt the pressures that a baby brings into a relationship. Until I had experienced the first of many ‘poosplosions’. Until I had the privilege of being called ‘mummy’.

I know what it is like to feel judged by other mums or people in public. I know what it is like to feel so lonely while you are at home with a new baby. I know how it feels to be in public with a tantruming toddler, just wishing that a hole in the ground would open up and swallow you. I know the joy that a smile or a laugh can bring.

So now I write for you. I share my story, my ups and downs, my thoughts, my fears and my experiences. I share my adventures with my daughter and soon to be adventures with my new baby. I share recipes and craft and fashion and fun. I share the products I love. And I share your story. Because we all have a story to tell, a story that can make a difference to the day or life of even just one other mum, but we don’t all have a forum to share it.

Kid Magazine is for you and about you. If I can help you find an outfit for a special occasion or a recipe the kids love. If my words make you feel like you are not alone and that you are doing a great job. If I inspire you to try something new, whether for yourself or with the kids. If I can do one or all of these things for you then that’s what this is all about. All my hours of writing, photography, design, recipe testing, research and sharing my story will be worth it.

I love what I do and I hope you do too.

Sara x

I created a little slideshow of the short (I promise!) history of Kid Magazine using Shoebox Timeline. Check it out and let me know what you think.